Welcome to Denly

The only business tool built specifically for you as a solo founder.

What is Denly?

Denly is the Operating System for Solo Entrepreneurs - an all-in-one tool designed specifically for one-person businesses.

The Problem

As a solo founder, you know this struggle:

• Tool Chaos: 8+ different apps for tasks, projects, clients, finances
• Context Switching: Constantly jumping between tools costs time and energy
• Enterprise Bloat: Most tools are built for teams and way too complex
• No Integration: Data scattered across different systems

The Solution

Denly combines everything you need as a solo founder in one tool:

┌─────────────────────────────────────────────────────────────────┐
│                                                                 │
│   ✅ Daily Planning with Energy Tracking                       │
│   ✅ Projects + Time + Revenue in One                          │
│   ✅ CRM without Enterprise Overhead                           │
│   ✅ Innovation Lab for Your Experiments                       │
│   ✅ Work-Life Balance Built-in                                │
│   ✅ Gamification for Motivation                               │
│                                                                 │
│   ❌ No Team Features                                          │
│   ❌ No Enterprise Complexity                                  │
│   ❌ No 100-Feature Bloat                                      │
│                                                                 │
└─────────────────────────────────────────────────────────────────┘

Who is Denly For?

Ideal Customer Profile

┌─────────────────────────────────────────────────────────────────┐
│                                                                 │
│   Name: "Stefan" (Persona)                                      │
│   Age: 25-45                                                    │
│   Role: Freelance Developer / Indie Hacker / Tech Consultant   │
│   Income: €50,000 - €200,000/year                               │
│   Location: DACH, EU, USA (Remote)                              │
│                                                                 │
│   Tech Stack:                                                   │
│   • Codes in Ruby/Rails, Python, JS/TS                          │
│   • Uses Git (GitLab/GitHub)                                    │
│   • Comfortable with CLI                                        │
│   • Familiar with Obsidian/Notion                               │
│                                                                 │
│   Pain Points:                                                  │
│   • Tool chaos (8+ apps)                                        │
│   • No time for admin                                           │
│   • Wants focused work                                          │
│   • Struggles with work-life balance                            │
│   • No overview of finances                                     │
│                                                                 │
└─────────────────────────────────────────────────────────────────┘

The Modules

Denly consists of 12 integrated modules:

Quickstart

Step 1: Set Up Your Account

After registration, you’ll be guided through a brief onboarding flow:

1. Profile - Name, timezone, language
2. Business Data - Hourly rate, currency
3. Preferences - Theme, keyboard shortcuts

Step 2: Plan Your First Day

Start every morning with the Aurora System:

1. Open the Dashboard
2. Select your Day Mode (e.g., Classic, Hyperfocus)
3. Set your Daily Goal
4. Check your Energy Level (1-5)
5. Plan your Time Blocks

Tip: Start with Classic mode and experiment with other modes later.

Step 3: Create Your First Project

1. Click [+ New Project] or press Ctrl+P
2. Enter name and deadline
3. Add milestones
4. Create initial tasks

Next: Starting a New Project

Step 4: Discover the Workflow

Experience a complete workday with Denly:

Next: A Day with Denly

Keyboard Shortcuts

Denly is optimized for keyboard power users:

Tip: Press ? for the complete shortcut overview.

Core Principles

Next Steps

1. Explore the Dashboard
2. Understand the Aurora System
3. Experience A Day with Denly

Denly - 2026