🧪 Starting an Experiment

From idea to validated hypothesis.

The Flow

graph LR
    A[💡 Idea] --> B[🎯 Hypothesis]
    B --> C[📊 KPIs]
    C --> D[🧪 Experiment]
    D --> E[📈 Evaluation]

Step 1: Formulate Hypothesis

Experiment:
  name: "Gamification Feature"
  hypothesis: "Gamification increases user engagement by 30%"
  duration: 14 days

Step 2: Define KPIs

Step 3: Run Experiment

• Daily KPI tracking
• Note observations
• At 80% confidence → Decision

Step 4: Evaluate

Result:
├── DAU: 125 (↑ 25%)
├── Session: 7 min (↑ 40%)
└── Adoption: 45%

Hypothesis: 60% confirmed
Decision: Continue as full feature

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Denly - 2026